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Corporate Visual Identity

A fresh start for a business development network

This enitity exists to provide business development support through services, community and resources. As a member organisation, the element of unity and gestalt reinforcement is core to its proposition.

We were tasked to update their dated visual identity and language to portray a professional, confident and mature organisation.

While projecting a sense that the organisation was technology-native was important, it was equally important to emphasise the personal and human nature of how the representatives typically interact. The identity uses a visual juxtaposition between material tactility and fine geometry to convey these business properties.